1. Comparison:The fundamental … is to make comparisons
  2. Show Causality: Causality and mechanism


the connecting lines imply that the connections and relevance are all the same, not such thing, there must be showing interactions, verbs, nouns, no more generic lines, boxes, etc

not in software diagrams,or any other visual common – visual

  1. The world is complicated: Show multivariable data, three dimentional data, show all interactions. In Minard’s graphics of napoleon there are different variables shown: size of army, direction it’s going, two dimmentional location lat and long, temperature and dates. The message of the poster, it’s an antiwar poster
  2. Page 130 -131 – principle is to completely integrate all methods of information production: Example, in the poster, there is an opening with two paragraphs at the top, and there is annotation all over the map, total integration…”it’s harmful when we segregate information by the mode of production – art dept, thinking, coding, etc”
  3. Convincing: credibility – figure out the story but also believe it. Quality is documentation, sourcing, go to page 132- where we see the documentation broken out.
  4. Content Principle: page 136- “Analytical displays….quality relevance and” – the best way to improve a display is the quality of content. Design cannot fix problems with content. If your words aren’t truthful, wise won’t turn into truthful. If mages aren’t relevant , relevance is a content property. “Our main job is to get design out of the way.” – green apple design. The reason people look at the material is for content. The best displays the design is invisible. Burdan on designer if you get bad data, designers should ask for more information. IF you try to distract with design, is not real art.


  • National weather service forecast – good website that is successful  – design is a research problem rather than originality – center block of numbers so none has to figure out any other content – graphics are really good for big data – little data is best displayed with words –
    • Design principle: your users should figure out content you figure out the format –
      • On screen the first thing users should be doing is scanning… easy readable material –
      •  Secondly you want them to scroll
      • — third you want them to drill down —::: every user is interested in different material, you can’t ask the same from every user – we are in a flat surface  – in the last years they have gone through major changes, screen resolution, retina, 50% resolution of paper – things can be adjacent in space, not stacked, don’t believe in book that says “never show more than seven things to a user” – better than reading textbooks see what works in the wild.
  • Non fiction reporters – how they handle data – see titles of articles, where names and reputations are associated with it
  • New York Times – news reporte
  • ESPN –


  • Every presentation begins with a document – prepare the document – break out from controlling powerpoint – ask people to do it in the meeting – shortens your talking time.
  • DONT Ask people to read in advance – most don’t do it
  • Then you talk, they already know what you will be expecting or use paper
  • when you do this, don’t begin with saying “i went to this presentation and someone told me to cut it off” – just say read this – don’t talk about your presentation methods – your job is to provide intelectual interest.  – method used by Jeff Basos  – amazons staff meetings – “no powerpoint”
    • All meetings are structured around a 6 page memo –  Think complex, speak simple
    • less than 20 people. do questions, more problem with priorities with time
    • When asked for questions, listen, be respectful, don’t dodge, and TAKE notes, as a way to not deviate form the answer, and show respect.
    • Dont embarrass  in public –
    • Most questions are an act of bravery not malice
    • if you can’t answer the question say so -= tell them how they can find the answer if possible
  • SCIENTIFIC PRESENTATIONS: – MOST OF the time use higher tech, user other formats to put together the presentation  – read article in pLOS – “why most published research findings are false”
    • The real point is the abstract – the only thing in science people will ever read – what the problem is; who cares: and what you should do about it /solve it. CREATe this first instead of a full nonsense presentation.
    • Visualizations in the journal NATURE are some of the best there are


Tufte made us read the pages, and then find a type- mistake

Books are made to be used – intact with them, not only highlight, but can tear pages, annotate, find a way to remember and use them for your benefit of understanding.

Connecting lines, – see visualization from Steve Cohen from CT – find graphic with linking lines with words and description of type of collaboration

“Insider trading and a top hedge fund” article –

Smple doc: – founding document of the foundation of the web by Tim Berners-Lee- march 1989

  • on his website – See the movie “map design sets the standard of visualization”

Cloud book pages 90 -91 – History of popular music

display 450 musical artists

vertical reading – genres-

horizontal – who participated

  • see video that integrates that graphic with a video which then translated to a touchscreen application
  • See viz-o-matic made at the cornell supercomputer center

See the readings at the back of the yellow homework handout- highly recommended – non proprietary format

Don’t use excel chart sort?

for working graphics you only need 3-5 templates

R – D3 – Python – learn how to use it – hire someone to teach u how to use it and set up the templates

medical interface – see articles he wrote along with someone else –

Look at his work on github on medical records

Green book pages 83-82    and then 114 -115

leonardo wrote backwards

… history of GUI – graphical user interface and its metaphors

Pages 46 -47 – spark lines and further away to pages 54-55

Animated graphical …. stravisnkyNapoleon’s War Map Visualized


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