A Designer’s Introduction to Lean Startup

Presentation with Josh Seiden

For years, designers have cried in their beer that business people just don’t understand design. But in the last few years, a community of entrepreneurs has gathered around the rallying cry, “Stop making sh*t that people don’t want.” What is this movement that places user-centered value at the core of the success of businesses? Eric Ries, the founder of the movement calls it “Lean Startup.” A mix of design thinking, agile software development and entrepreneurship, this movement is changing the way business people look at design. Josh Seiden has been working with these entrepreneurs at companies large and small for the last few years. In this talk, he’ll introduce you to the key ideas of Lean Startup, talk about the amazing opportunities for designers this movement presents, and share case studies of how he and his partners have used the techniques of Lean Startup as the foundation of their design studio.

Future book


Build it and they will come

Book  Steve Blank – Startup Entrepreneur = The startup Building manual

New Question – UX as business consultant?

New opportunity fo a new wing of doing business for uX people


  1. Business wants social media to build business: They are willing ot pay for something to gibe them feedback and results
  2. UX ppl. What’s the smalles thing I can make to est whether this could work?
  3. UX- instead of desigining a product they design an experiment.
  4. Example: Bought adworks at google, and when popole decided they would send them to a page that asked them to check on a button where they would see the plans and pricing for a program, without actually building the product

BOOK2″ LEan UX o’reilly – By Jeff Gothelf  and Josh Seiden @jseiden

Learning Visual Design To Become A Better Unicorn

Presentation with Jason Alderman

Designer and author Cennydd Bowles refers to hybrid designers as “unicorns”–those mythical creatures who not only can do user research, information architecture, and interaction design, but ALSO can make gorgeous interfaces. Many Interaction attendees hail from the camp of the former three, and it’s not an easy leap to the latter–as I know from experience.

Over the past three years, I’ve been teaching myself visual design with the help of books, tutorials, and immensely-talented coworkers…and taking notes as I go. This fast-paced talk will cover not only why you’d want to hone your visual design skills, but also how. We’ll look at the most important principles to focus on, ways to gather inspiration and move past the blank canvas, approaches to swiftly learn tools like Fireworks & Photoshop, and best practices (and pitfalls) in making pixel-perfect comps. (It’ll be fun, I promise.)





Non designers design – book by Robert Williams

imaginary forces blog


Get to comps quickly

  • – Style Tiles
  • -Component Collages “2007 Cooper paper”

Research First:

  • -Find out what apps the client currently has on their phone/devices

Light vs. dark

  • iterations trump versions


  • -Draw inspiration
  • -Iterate, iterate, iterate
  • -Don’t Design in a browser – it forces the brain to use the tools only


  • – Photoshop, adobe, fireworks (easier ui, combo of ps and ai)
  • -Shared assets
  • -Keyboard shortcuts


Pixelnovel, pixelapse,layervault, adobe cue, filename numbering

Bury the Wireframe: A Primer in Interaction Prototypes

Presentation with Derek Vaz

When it comes to communicating a concept, testing assumptions and gaining consensus, nothing beats a prototype. Yet many people believe prototyping is beyond their ability or too taxing to add to their process.

It’s time we stop using static representations to design interactive products. This talk will discuss why interaction designers should abandon printouts for interaction prototypes, how to introduce them into your process and showcase real world examples and success stories.

– Sketching user experiences – Bill Buxton

– Prototyping is a process

  1. Explore
  2. Communicate
  3. Validate

Books concentrate on this


  • Demand sketches at the beginning from everyone
  • Every idea is put into paper

HBO GO – example of HUGE

wireframes aren’t good to portray every interaction – see microinteractions.


“A CLICK IS WORTH A thousand annotations”

– NObody reads the annotations

Example: NoteJS – for NHS playoffs Visualization 2011

Keynote is a great tool for animations and transitions

“Communicating is being a salesperson” – BOOK: Daniel H Pink “To sell is Human”


invalidate at every step –

IE: nom app


just do it

dont be precious

tell a story

define your content first

use the buddy system

test, break, repeat

make something you love


John Bielemberg.  FUTURE website

Alabamboo inventor.

Project M

Rapid ingenuity cycle

Be bold

Get out

Think wrong

Make stuff

Bet small

Fast forward

Fear Less


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